Strategic Intelligence Beyond Spin
Most organizations treat messaging as damage control, fixing how things look after the fact. I work differently. I start at the source: how language actually works on people before they’ve consciously processed it.
My approach draws on neuropolitics and linguistics, but the application is practical. I help clients understand how their words will land, not just rationally, but neurologically and culturally. This means you’re not reacting to how messages are received. You’re designing how they’ll be understood from the beginning.
I combine political, economic, technological intelligence, and cognitive science to help clients do something rare: shape the conversation instead of chasing it. The narratives I build don’t just survive scrutiny; they create the frameworks through which stakeholders interpret reality. That kind of influence doesn’t come from better spin. It comes from better thinking, earlier.
“The meaning behind words is the map; reading it gives direction no one else can see.”
A. Henzler
Crafting reality
I offer a tailored suite of strategic communication services, designed to develop high-impact narratives for clients ranging from emerging ventures to established industry leaders.
Intelligence-Driven Narrative Engineering
I don’t just shape stories; I craft narrative ecosystems that align with your long-term objectives. By leveraging political, economic, and market intelligence, I ensure your messaging is not only compelling but also strategically positioned for maximum influence.
Crisis & Risk Mitigation
When challenges arise, swift and strategic action is critical. I apply predictive intelligence to anticipate risks and develop response strategies that shift the narrative in your favour, turning threats into controlled, opportunity-driven messaging.
Influence & Market Positioning
Thought leadership is more than visibility; it’s about owning the conversation. I craft positioning strategies that cement your authority, ensuring your brand leads in industry discourse and public perception.
Strategic Perception Management
The way your brand is perceived determines its trajectory. I deploy data-driven analysis to manage and reshape public, investor, and stakeholder perceptions, reinforcing trust, credibility, and long-term stability.
Areas of Business
I provide a focused set of services that support innovation, sustainability, and personal development, designed for individuals, organisations, and institutions seeking long-term impact rather than short-term attention.
Testimonials
Davor P.
Professor at Swiss Federal Institute of Technology (EPFL)
“Highly qualified, creative, and visionary, strongly recommended in any PR and related activities.”
Marko R.
Political consultant
“During the municipal election campaign, Alana proved to be a highly dependable and independent problem solver, with insights not readily visible to others.”
Marijana S.
Attorney at Law
“Alana possesses ability to clearly communicate her perspective of situation, and facilitates successful and timely solution of situation.”
Sasa C.
PPC, SEO & Web Analytics
“Alana has large “out of a box” perspective in any aspect of cooperation or actual case. In many cases and projects, she successfully delivered not conventional “pass-through.”
Dissectra 